Alexa Meade delivers unique commercial opportunity for KDB

Seoul, South Korea, KDB

PBS said the following of Alexa “In some ways, artist Alexa Meade is a traditional figure painter. But she works on an unusual canvas: the actual human body. And she takes a classical concept — trompe l'oeil, the art of making a two-dimensional representation look three-dimensional — and turns it on its head. Her aim is to do the opposite, to collapse depth and make her living models into flat pictures."

Using her unique painting technique, Alexa delivered a truly attention-grabbing commercial and set of campaign materials, which KDB successfully leveraged for their through-the-line campaign. Empire developed the creative concept for the advertising campaign together with Alexa, and also provided rights management and talent management services on this project.