CHIKA TAKEI - A SIGHTSEEING BROCHURE IN UTSUNOMIYA “NAISHO NO UTSUNOMIYA”
Chika Takei, an illustrator from Empire Artists, designed the characters that are inspired from Utsunomiya’s most well-known items and spots. This special collaboration is based on the fact that Chika was born in Utsunomiya. This brochure is available until June 30th, 2018 at JR stations and tourist information offices around Tokyo.
Campaign website (Japanese)